Trademark News & Screw-ups Primark to 'defend its position' against Vans trademark lawsuit

No, this is not a rerun of the Vans vs. Target episode. It's a totally separate lawsuit. This time around its Vans suing an Irish retailer Primark for selling a shoe that looks similar to Vans. But my point is the same: yes, these two models look similar, but so do dozens of other sneakers and gym shoes. Vans claim that they have owned the trademark to the white side stripe. But this is actually the least similar element when comparing these two pairs. I'm not saying that Primark did not copy Vans' design. What I am saying is that all shoes will have similar elements. And with this logic, a Vans' at some point blends with a Converse. On the other hand, Vans find themselves between the rock and a hard place. If they go after everyone whose design is somewhat similar, they are perceived to be trademark bullies. If they don't, they wouldn't be able to protect their distinctive design at all because the lines become more and more blurry with more and more retailers putting out shoes that look somewhat similar. It'd be interesting to see how far this one goes.

The video below features Andrei Mincov's commentary of this article.

THINKING OF TRADEMARKING YOU BRAND?

DISCOVER MODE

Pick from the topics below or use our search system.

And make sure you subscribe to our YouTube channel for more free educational content.

Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.