Trademark News & Screw-ups Prime Inc. goes after Amazon's profits for trademark infringement

Welcome to the legal game of chicken. From a practical perspective, it's clear that Amazon Prime is not going away any time soon. It's also clear that Amazon is not going to shut down its trucker distribution network anytime soon either. Can they make Prime Inc. an offer they wouldn't refuse for their lawsuit to go away? Or will Prime Inc. stand up for their brand and flatly reject any offers from Amazon? Or will Amazon actually rebrand their trucks? It could be a fascinating standoff!

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.