Prime Inc. goes after Amazon's profits for trademark infringement

Andrei Mincov's commentary on the original article
Welcome to the legal game of chicken. From a practical perspective, it's clear that Amazon Prime is not going away any time soon. It's also clear that Amazon is not going to shut down its trucker distribution network anytime soon either. Can they make Prime Inc. an offer they wouldn't refuse for their lawsuit to go away? Or will Prime Inc. stand up for their brand and flatly reject any offers from Amazon? Or will Amazon actually rebrand their trucks? It could be a fascinating standoff!
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