Trademark News & Screw-ups Puma Files Trademark Suit Against Philipp Plein Over Lookalike Logos

It's a sad day when a hugely successful company almost has to apologize for wanting to enforce their rights against infringement. You own a valuable brand. You feel that someone is infringing. Go get 'em! And if you don't feel that someone is infringing, just leave them alone. And if you're afraid that you will be deemed to have abandoned your trademark because you're not enforcing it strictly enough, just send the other side a signed royalty-free license agreement by mail. It would take care of it. But if you feel that a competitor, albeit much smaller in size, is copying your brand, why do you feel you need to apologize to the world for doing the one thing you are supposed to do as a responsible business owner? Baffles me!

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