Trademark News & Screw-ups Reason For All of WWE's Recent Trademark Filings

The usual blueprint: come up with a brand -> trademark the brand -> exploit the brand. Notice that it's not come up with a brand -> exploit the brand -> see if we can still trademark the brand. Order of steps is important.

The video below features Andrei Mincov's commentary of this article.

THINKING OF TRADEMARKING YOU BRAND?

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.