Trademark News & Screw-ups Rubik's Brand launches US trademark fight

On the one hand, the appearance of Rubik's Cube is dictated by the function of the product–and functional trademarks are unenforceable. On the other hand, the choice of colors really CAN be about identifying the source. So the real question is, is Rubik's Cube now a generic puzzle that anyone can make with impunity or is it something that signifies a specific source in the customers' mind?

The video below features Andrei Mincov's commentary of this article.



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