Trademark News & Screw-ups Saab Automobile Officially Becomes NEVS After Company Fails To Secure Trademark

This raises a very important issue of making sure that the brand of a company going through a bankruptcy is preserved. I'm pretty sure that the company that invested to revive SAAB was hoping it would be able to use the name SAAB as part of what it paid for. Well, now they will need to create a brand new brand and somehow educate people that NEVS is just a next step for a car manufacturer formerly known as SAAB.

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