Trademark News & Screw-ups Seattle salon shares trademark warning for small businesse

The owner of this beauty salon estimates the rebranding forced by an alleged trademark infringement would cost her over $10,000 out-of-pocket. It would cost her much more in the loss of goodwill that she's been trying to build over the 12 years that she's been in business. This could have been easily prevented by doing a proper trademark search (which you can get for free with Trademark Factory), finding a name that's available and not confusingly similar to other previously filed or registered trademarks, and trademarking that name early on (which would have cost a fraction of what the forced rebranding is going to cost her). Don't treat your business like a hobby—do what it takes to secure your brand!

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.