Trademark News & Screw-ups Sesame Workshop filed its trademark infringement lawsuit

"NO SESAME. ALL STREET" does not infringe on "SESAME STREET" trademark. Really? In the day and age when keyword searches are of utmost importance, is adding a 'NO' before and an "ALL" after the first part of some else's brand enough to escape the finding of trademark infringement? How about "NO MICRO. ALL SOFT" for a software company? Or maybe "NO GENERAL. ALL ELECTRIC." for household goods? What about "NO COCA. ALL COLA." for non-alcoholic beverages? Would the judge also find it to be "distinguishing in a humorous, pithy way?" Hopefully, this decision gets overturned.

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