Trademark News & Screw-ups Side Project, Modern Brewery settle lightbulb logo trademark fight

The owner of the brewery that was forced to rebrand said that it was a painful decision because he had come up with the design years before they ever brewed a drop of beer. That's precisely the point. Trademarks are not about who comes up with the idea first. Trademarks are about who becomes known under that brand first—or who registered the brand as a trademark first. Sitting on a good idea for a brand gives you zero rights over it. If you have an idea for a brand but you're not ready to start a business just yet, trademark the brand as an "intent-to-use" trademark. This way, you won't have to make painful decisions in the future.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.