Trademark News & Screw-ups Small change helps Wigs 4 Kids of Michigan reach agreement on trademark

How in the world did they manage to trademark "WIGS FOR KIDS" on the principal register is frankly beyond me? There are much less descriptive trademarks that USPTO rejects daily. Oh, they first registered the trademark back in 2005 when descriptiveness rules were a lot laxer. As to the settlement, this is what happens in the internet era—it's really difficult to limit your reach to just one state. So what initially looked like a doable arrangement (one business sticks to Michigan and the other one handles everything else) led to a lot of actual, not just potential, confusion between customers. And that brings you back to square one. So here's the lesson: do not enter into a trademark coexistence agreement unless you know you will never, ever, ever want to grow beyond a particular geographical area or beyond a particular list of products and services.

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