Trademark News & Screw-ups Some apples now have trademark management companies

This is a type of a certification trademark. It does not necessarily point to a particular source from where a product originates but refers to a situation when anyone can use a certain brand, as long as a certain set of conditions is met. The conditions are set by whoever owns the certification mark. It can be as strict and proprietary as they want. Coaches often use certification marks to license their students to use a certain term to indicate they've graduated from a program. Technological companies use certification marks to allow others to tell the world that a particular technology is used in a product (for example, "Energy Star" certified displays). Apple varieties are just another example of how someone who came up with (or paid to have created) something valuable can use trademarks to monetize and control the use of something they've created.

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