Trademark News & Screw-ups Sony Sues Brewer Over "Breaking Bud" Beer

In the words of one of my favorite band, Faith No More, "It's always funny until someone gets hurt—and then it's just hilarious!" If the brewery has actual evidence of Sony's verbal consent for the brewery to use the brand, Sony may find it difficult to overcome the doctrines of laches, acquiescence, and estoppel which, in simplified terms, mean that you can't knowingly allow someone to infringe on your rights, thereby creating the perception that you are OK with the infringement, only to sue them later for a larger piece of the pie. But really, the brewery owner has summed it up pretty well, "I don’t appreciate the distraction, not to mention the expense of having to deal with something that should have been addressed 3 years ago." Even if the brewery wins, it will cost them a lot of time and money they will never be able to recover. The lesson here is, if you're parodying someone else's well-known brand, be prepared to give a lot of interviews about the mean Goliath trying to bully a little David.

The video below features Andrei Mincov's commentary of this article.



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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.