Trademark News & Screw-ups Spigen has a trademark beef with Andy Rubin's Essential Products

Actually, Spigen already owns registered trademark for ESSENTIAL and SPIGEN ESSENTIAL that cover all sorts of accessories and parts for cell phones and tablets. In addition, Spigen applied for the same trademarks in connection with cameras and home and office electrical power automation systems. These latter applications are still pending before USPTO because the Trademarks Office is of the opinion that these applications by Spigen are confusingly similar to a previously registered ESSENTIAL trademark for "electronic controllers for automated plubming systems." My guess is, Spigen will need to limit the scope of products in order for these applications to go through. As for the newcomer who is trying to enter the market with the Essential phone and accessories, I must question the wisdom of ignoring the demand letters that they received from Spigen. While "Essential" may not be the most creative name out there, it is still a trademark registered on a principal register, which will give Spigen enough power to seek injunction to prevent sales of Andy Rubin's products in the U.S. Having to change the name in the process is painful. Brainstorming over a new name after you have given so much love to the one you already have is not where you want to be as an entrepreneur. But putting a new product on the market AFTER you've been warned that it will probably get you in trouble may not be a wise decision. To put it mildly.

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