Trademark News & Screw-ups Splenda sues Dunkin Donuts for trademark infringement

Sweet revenge? Not really a case of trademark infringement. What Splenda is claiming is that Dunkin Donuts is misleading its customers into believing that Dunkin is still using Splenda sweetener, even though Dunkin has not been purchasing Splenda since April 2016. Splenda is saying that Dunkin customers who dislike the new taste may draw negative conclusions about Splenda because Dunkin is not doing enough to inform them of the switch. An innovative way to use trademark law to keep a client.

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