Trademark News & Screw-ups Sprint files trademark suit against Nextel knockoff

This would be an interesting case to watch. The theory is, if you're not using a registered trademark to sell products or services for a long enough period of time, you can no longer claim rights to that trademark. In theory, it means anyone else can freely adopt it. The reasoning behind this was to make sure that little-known unused marks that no one remembers anyway don't present an obstacle for others. The question is, what about old well-known brands that are currently unused? What about the marks that the public would unmistakably associate with the companies that had made those brands popular before the brand was discontinued? Is there any goodwill that can be protected aside from trademark rights? We'll soon find out.

The video below features Andrei Mincov's commentary of this article.

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