‘Squeeze Inn’ is gone – but the burger remains
Andrei Mincov's commentary on the original article
While Squeeze Burger may be a more catchy name compared to Squeeze In, the real question is, would Squeeze Inn still have a valid trademark infringement claim based on the argument that the dominant part of "Squeeze Burger" is "Squeeze", while "Burger" is just descriptive. If that's the case, Squeeze Burger would need to go through the second round of rebranding. This case perfectly demonstrates why you want to trademark your brand early. Receiving demand letters is never fun. In the best case scenario, you're left with a weaker, more narrow brand. Usually, you're left with nothing but bills to pay.