Trademark News & Screw-ups ‘Squeeze Inn’ is gone – but the burger remains

While Squeeze Burger may be a more catchy name compared to Squeeze In, the real question is, would Squeeze Inn still have a valid trademark infringement claim based on the argument that the dominant part of "Squeeze Burger" is "Squeeze", while "Burger" is just descriptive. If that's the case, Squeeze Burger would need to go through the second round of rebranding. This case perfectly demonstrates why you want to trademark your brand early. Receiving demand letters is never fun. In the best case scenario, you're left with a weaker, more narrow brand. Usually, you're left with nothing but bills to pay.

The video below features Andrei Mincov's commentary of this article.

THINKING OF TRADEMARKING YOU BRAND?

DISCOVER MODE

Pick from the topics below or use our search system.

And make sure you subscribe to our YouTube channel for more free educational content.

Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.