Trademark News & Screw-ups Surfwear Brand O'Neill Seeks to Block Thaddeus O'Neil's Trademark

On the one hand, just because you share the same last name doesn't mean you can use the name as a brand—if your name is too close to a registered trademark. On the other hand, no one can prevent you from using your own name. Usually, disputes like this result in some form of coexistence where specific steps are defined to ensure that consumers don't get confused which brand they're buying from.

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