Trademark News & Screw-ups Surprisingly, Marvel Opposes Trademark Registration for Avenger Vaping Products From China

Yet another dispute around the use of a well-known brand for unrelated goods and services. If this was an open-and-shut case, Marvel would not have had to oppose the application, since USPTO would not have approved the trademark application for publication. Cases like these keep testing the present trademark law system to establish the point at which less-than-famous brands can enforce their trademarks against knock-off marks in unrelated industries.

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