Trademark News & Screw-ups Sweden bans M&M's logo in trademark battle

M&M melts in Swedish court. So apparently Mars had entered into an agreement with Marabou (the company that had been using a lower case "m" on its chocolate bars since the 1960), pursuant to which Mars wasn't selling M&Ms in Sweden. Mars honored this agreement until 2009. It's not clear what happened in 2009. What happened in 2016 is that a Swedish court has ruled that Mars could not advertise its M&Ms with the lower-case lettering "m&m."

The video below features Andrei Mincov's commentary of this article.



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