Trademark News & Screw-ups Swedish neo-Nazis lose trademark battle with German deep-freeze firm

What's interesting here is not that Nordfrost, a deep-freeze company, was able to force a German neo-Nazi out of using Nordfront brand. It's not even that the names are not identical (can you spot the one letter difference?) and that neo-Nazis are not in the deep-freeze business. It's not even that neo-Nazis agreed voluntarily to no longer use Nordfront in their promotional materials. What's fascinating is that, according to the article, the deep-freeze company has their trademark registered for "marketing materials." They don't. Their trademark is registered, among other things, in class 35 for advertising, for this doesn't mean advertising your own products. It means running an agency that sells advertising services to others. I doubt the courts would hand the victory over to the deep-freeze company if it ever got that far. But at this point, it's a non-issue, I guess.

The video below features Andrei Mincov's commentary of this article.

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