Sweet Pete's settles for $2m in trademark suit with Sugarfina
Andrei Mincov's commentary on the original article
In a competitive market, it's all about your competitive advantage. As former CEO of General Electric, Jack Welch famously said, If you don't have a competitive advantage, don't compete. I always add to that, If you don't protect your competitive advantage, you don't have a competitive advantage. This case is the best illustration of the concept. Sugarfina came up with a novel concept and took steps to protect it. It took its competitive advantage seriously and wouldn't have it when a competitor wanted to get a piece of their pie. Good lesson.