Tantalizing Trademarks ™

Andrei Mincov's commentary on the original article
Is this an overkill? Who knows. One thing is for certain, if you are hoping to build something that matters, if you are building a business rather than a hobby, it is your sacred duty and your obligation to maximize the value of your business and its assets. That's exactly what you do by looking at your brand portfolio and making sure that you actually own your brands.
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