Trademark News & Screw-ups TAYLOR SWIFT LOCKING DOWN 'THE OLD TAYLOR' ... Legally Speaking

Some of these trademarks may be rejected if they're found to be 'ornamental,' which means that they do not function as trademarks, that is to help the market tell products of one person or company from identical or similar products and services of everyone else. Such rejections are common for tshirt designs. USPTO is vigilant in making sure that protection is being sought not for the design itself, but for the design's ability to act as an identifier of the applicant's products and services. Having said that, she's doing the right thing. If she CAN get these brands trademarked, she'll end up with a valuable asset. If not, she can live with it, since the cost of trademarking is relatively low—actually, barely noticeable compared to the potential value.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.