This company ripped off a Native American tribe to sell beer. So the tribe fought back.
Andrei Mincov's commentary on the original article
Interestingly, there are no live registered U.S. trademarks for LUMBEE, LUMBEE TRIBE, or HERITAGE, PRIDE & STRENGTH. The only registered trademark for the logo of LUMBEE TRIBE OF NORTH CAROLINA was cancelled in April of 2016 for failure to file the required Post-Registration Statement of Use. So the question is really, should these marks be treated as unregistered trademarks owned by the Lumbee Tribe?