Trademark News & Screw-ups Tinder Opposes Trademark On Shinder, App For Dating One Man

In Europe, the Trademarks Office does not examine trademark applications in terms of their potential similarity with other previously filed or registered trademarks. That's why it is the responsibility of trademark owners to police the use of their trademarks. Which includes the responsibility to check if someone is trying to file a trademark that might be similar to yours. Given that the trademark filing fees in the EU are one of the most expensive in the world (EUR 850 for the first class, EUR 50 for the second class, and EUR 150 for third and each subsequent class), you would think that the Trademarks Office would do more than simply check if a trademark application meets the formal criteria. Oh well. They don't. But it creates the problem when lack of any assessment by the Trademarks Office gives little indication which oppositions would succeed and which would fail, which leads to the usual situation when it's usually the party with more money that wins. But hey, when you're picking a name that parasites on the fame of an existing name that belongs to someone else, you really shouldn't complain when they are a little aggravated by your attempts to get a free ride, should you?

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