Trademark News & Screw-ups Toy giant Hasbro is trying to trademark the smell of Play-Doh

Scents can be trademarked in some jurisdictions but they are considered to be unconventional trademarks. The biggest problem with trademarking scents is being able to properly describe the scent to distinguish it from other smells. Sending the package to USPTO is usually not enough because trademark registration is not done for the sake of the Trademarks Office. The registration should be able to give the public sufficient information as to what they are allowed and what they are not allowed to do with a particular brand. And if it is impossible for the public to know what is protected without having to go out and buy the package from the trademark owner, it would usually not proceed to registration.

The video below features Andrei Mincov's commentary of this article.



Pick from the topics below or use our search system.

And make sure you subscribe to our YouTube channel for more free educational content.

Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.