Trademark News & Screw-ups Trademark Battle: Pitt Football Forced To Remove '412' From New Helmets

There are multiple issues at play here. The first question is whether it was proper for USPTO to register the trademark based on an area code thereby giving one vendor a monopoly over what other businesses in the city could also be interested in using. On the one hand, the trademark survived the opposition period when anyone interested in making sure that the brand did NOT get trademarked, could oppose and ask USPTO not to register it. On the other hand, the opposition process relies on the interested parties to find out about the pending application and is also somewhat costly, so hard to blame the public for not voicing out their concerns. The second question is whether @shop412 after they got their trademark registration, did the right thing in pursuing their claims against Pitt Panthers. On the one hand, it doesn't look very good and they're getting trashed on social media. On the other hand, what's the purpose of owning a trademark if you never enforce it—especially in the U.S. when failing to enforce your trademark can lead to you losing rights in your trademark. Which brings me back to the first issue. Maybe USPTO should not have allowed that trademark to go through, after all...

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