Trademark News & Screw-ups Trademark dispute decided in favor of Williston brewery

Often, in order for the other side to pay attention to your demand letter, you need to actually sue them. Once they see you have a federal trademark AND that you've actually sued them, suddenly they start paying a lot more attention to your demands. Basically, that shows them that you are ready, willing, and able to enforce your trademark rights. But it all starts with you properly protecting your brand. Without it, you can't really do much.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.