Trademark News & Screw-ups Trademark filing hints at possible Gordon Ramsay burger venture

When I first started reading the article, I went like, "GREAT BURGER?" Really? That's your best take at a strong brand, Gordon? You really think it would ever be approved by the Trademarks Office? But then after reading the article and actually looking at the filings with different logo variations, I sort of changed my mind. There is something to it. There is true branding value in GR (Gordon Ramsay) +EAT BURGER. In fact, one of these logos is already registered on Principal Register with the USPTO. The real problem would then be with enforcing the trademark against other Great burgers. In other words, how far will Gordon's trademark rights reach away from the actual logos as registered? I guess we'll wait and see.

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