Trademark News & Screw-ups Trademark Lessons Pour From The Jack Daniel's Whiskey Bottle

Many entrepreneurs think that trademarks are just about a logo when in fact, trademarks are about so much more. A thoughtful trademarking strategy is usually the most effective and the least expensive way to build and maintain a massive competitive advantage that allows you to monopolize your customers' and your prospects' minds when they're thinking of a particular product or a service. You can trademark your company name, the names of your products and services, your logos, your taglines. You can trademark the unique shape or unique look of your products or your packaging. You can create the perception of uniqueness by trademarking the names of your methods and your processes. You can do so many things with trademarks. All successful businesses do that. That's why they're successful.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.