Trademark News & Screw-ups Trademark protection is changing - and I don't think I like it

Proving ownership of a brand through use is 100 times more difficult and more expensive compared to simply registering the brand as a trademark. Trademarks, by design, make it very easy, through registration, for business owners to claim a monopoly over non-unique words (Apple), phrases (I'm Lovin' It), and images (green square by H&R Block) as applied to specific products and services. If the brand owner doesn't bother to protect the brand early on, it sends a pretty strong message to the market that the brand owner is not being serious about their brand and their business. The solution should not be about making it easier for the brand owner to remedy his recklessness by giving the brand owner more tools to protect that which the brand owner neglected to secure. It's actually the opposite. The solution is to let the brand owners know that unless they have properly trademarked their brand, they will lose their brand.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.