Trademark News & Screw-ups Ugg: kick in the guts as Aussie maker loses US trademark case

This demonstrates two things: the importance of protecting your brand in all jurisdictions that matter to your business and what can happen if your online sales target a jurisdiction where someone else had trademarked a brand similar to yours. You may think the brand should never have been registered in the first place but unless you have resources to challenge it, the brand is fully enforceable against you. Being defiant and rebellious may feel good, but it can also be quite costly, as in this case.

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.