Trademark News & Screw-ups UMBC files for trademarks after historic upset

Listen to these words of wisdom: "With all the attention, it made sense for us to take care of it right away." Just because you sometimes end up with something brandable by accident, doesn't mean there is no value in protecting it. And if you are not protecting brands you are consciously building up, it just begs the question, what exactly are you waiting for? "

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.