Trademark News & Screw-ups UMBC files for trademarks after historic upset

Listen to these words of wisdom: "With all the attention, it made sense for us to take care of it right away." Just because you sometimes end up with something brandable by accident, doesn't mean there is no value in protecting it. And if you are not protecting brands you are consciously building up, it just begs the question, what exactly are you waiting for? "

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