Trademark News & Screw-ups Under Armour trademark dispute puts startup plans on hold

As I always say, there's no reason in the world to spend a minute of your life or a dollar out of your pocket building a brand you don't own. They started small, unnoticed, got to the point when they wanted to trademark their brand, which attracted Under Armour's army of lawyers. Now they're in a bind. Had they started the trademarking process right away, they might not have become successful with the trademark, but there would have certainly been a lot less at stake and the cost of rebranding would have been a lot lower.

The video below features Andrei Mincov's commentary of this article.



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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.