Trademark News & Screw-ups Vans Sues Target Over Old Skool Knockoffs

No, this is not a rerun of the Vans vs. Target episode. It's a totally separate lawsuit. This time around its Vans suing an Irish retailer Primark for selling a shoe that looks similar to Vans. But my point is the same: yes, these two models look similar, but so do dozens of other sneakers and gym shoes. Vans claim that they have owned the trademark to the white side stripe. But this is actually the least similar element when comparing these two pairs. I'm not saying that Primark did not copy Vans' design. What I am saying is that all shoes will have similar elements. And with this logic, a Vans' at some point blends with a Converse. On the other hand, Vans find themselves between the rock and a hard place. If they go after everyone whose design is somewhat similar, they are perceived to be trademark bullies. If they don't, they wouldn't be able to protect their distinctive design at all because the lines become more and more blurry with more and more retailers putting out shoes that look somewhat similar. It'd be interesting to see how far this one goes.

The video below features Andrei Mincov's commentary of this article.



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