Trademark News & Screw-ups Vogue's Parent Company Sues Jewelry Brand Over "Vogue" Trademark

The issue would be down to whether a fashion magazine and a jewelry brand are close enough products for consumers to be likely to be mislead into believing that both the magazine and jewelry come from the same source. Trademarks don't give you a monopoly over the name itself. They give you a monopoly over the mental link between your name, logo, or tagline AND the specific products and services you use (and have registered) your trademark for. Vogue (magazine) is not making any jewelry. But the question is whether their brand is famous enough to spill over onto other related industries and if yes, how far-reaching that spillover effect would be.

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