Trademark News & Screw-ups Warner Bros company hit out at Dublin start-up 'like a ton of bricks' over Scooby brand name

Yes, forced rebranding is both painful (because you fall in love with a brand you can't own just as much as with a brand you do own) and expensive (because it costs money to get new domain names, artwork, flyers, packaging, and all other things you place your brand on). I don't even mention dealing with lawyers on both sides of the isle. Brings back what I often say to entrepreneurs and startups. Why build a brand if you don't protect it? Or, in this case, why build a brand if you can't own it?

The video below features Andrei Mincov's commentary of this article.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.