Trademark News & Screw-ups Warner Bros company hit out at Dublin start-up 'like a ton of bricks' over Scooby brand name

Yes, forced rebranding is both painful (because you fall in love with a brand you can't own just as much as with a brand you do own) and expensive (because it costs money to get new domain names, artwork, flyers, packaging, and all other things you place your brand on). I don't even mention dealing with lawyers on both sides of the isle. Brings back what I often say to entrepreneurs and startups. Why build a brand if you don't protect it? Or, in this case, why build a brand if you can't own it?

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