Trademark News & Screw-ups WE'RE GOING TO SAVE THE TOY INDUSTRY': KB Toys owner plots return as Toys R Us goes out of business

Even dead brands have value. Think about this, they could have come up with a completely new name for a new toy store. Yet, they chose to build upon the former popularity of a brand that went bankrupt almost 10 years ago. Proves how valuable brands can be.

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