Trademark News & Screw-ups World famous store forces name change on tiny Scots hairdressers

" There is no " use" requirement to register trademarks in the EU, which means whoever files for a trademark is considered to be the rightful owner—even if they don't plan to actually use the trademark. The only way the salon could win this fight would have been to seek cancellation of Macy's trademark for non-use. But unfortunately to the salon, in Europe, you cannot initiate cancellation proceedings in the first 5 years after the trademark registration. Macy's trademark was registered on February 4, 2014, meaning the salon would have to wait with cancellation proceedings until after February of 2019. And guess what, it's not easy to drag a lawsuit against a multi-billion-dollar company for that long... "

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