Trademark News & Screw-ups World Intellectual Property Organization: China Drives International Patent Applications to Record Heights; Demand Rising for Trademark and Industrial Design Protection

In light of China's activity on the IP registration front, I am compelled to correct my usual answer to the question, "Where should I trademark my brand?" My usual answer used to be that brand owners should protect their brands in those jurisdictions where they have enough of revenue coming from. I even used to say, "You should protect your markets, not factories." The way things are going in China though highlights that if you are making your products overseas, in China specifically, you should definitely trademark your brand there—before doing much else. The reason is that if you don't, someone else can (and often will) trademark your brand there and prevent you from manufacturing your products in China. In other words, even if you don't SELL your products in China, if someone trademarks your brand there, you may not EXPORT your products from China to wherever you actually sell your products. Be very careful!

The video below features Andrei Mincov's commentary of this article.



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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.