Trademark News & Screw-ups Wrigley Sues E-liquid Brand For Trademark Infringement

You may remember that Wrigley is suing another vaping company for infringement of their Doublemint trademark. I can almost see Wrigley's legal team going, "What? Another one? Are you serious? Is this some sort of a conspiracy theory?" Basically, this is yet another case that shows that in today's day and age, it becomes increasingly difficult to draw the line in the sand between allowing brand owners to stop others from taking a free ride on their brands, even when their brands are used in connection with unrelated products and services, and not letting big players to bully newcomers off the marketplace for no real reason. Yes, we have the confusing similarity test. Yes, we have laws against brand dilution. But cases like this show that there is not enough clarity at what point you cross the line.

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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.