Trademark News & Screw-ups WWE Opposes Sister Abigail Trademark

This is a good example of the grey area when it comes to the use by others of dead trademarks of companies that are alive and well. When a trademark is dead together with its owner, it's pretty straightforward. Others can adopt the brand and even trademark it. But what about brands that are no longer in use by their original owners that are still out there? On the one hand, you are not supposed to hoard trademarks you no longer use. On the other hand, what if such use by others creates a perception that the products or services marked with that brand come from their old owner when in fact they don't? The outcome largely depends on how well known the dead mark is and how tight is its association with the old owner. In this case, how many people readily associate Sister Abigail with WWE when it comes to wrestling? The nonsensical interview about love suggests that Hunanyan doesn't have a good legal argument around her trademark application, so looks like it's just an attempt to grab some attention, with no real hope of winning. Which reminds me of, well, wrestling...

The video below features Andrei Mincov's commentary of this article.

THINKING OF TRADEMARKING YOU BRAND?

DISCOVER MODE

Pick from the topics below or use our search system.

And make sure you subscribe to our YouTube channel for more free educational content.

Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.