Trademark News & Screw-ups You can’t trademark Black Friday says patent office

German Trademarks Office found that BLACK FRIDAY lacked distinctiveness and ordered to cancel it. The (former) trademark owner is now appealing the decision. I don't think he'll be successful on the appeal. What's more interesting though is, could the trademark owner instead file new applications for BLACK FRIDAY [+a distinctive word or phrase]? For example, BLACK FRIDAY MADNESS or BLACK FRIDAY STAMPEDE. To explain my point, obviously, no one can trademark the word Christmas. Yet, there are 433 active registered trademarks in the U.S. that have the word Christmas in them. If you really want to be a Grinch, that's the path I'd take.

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