Introduction — What Every Small Business Owner Needs to Know About Trademarks



What Are Trademarks and Why Do We Need Them?



Trademarks vs. Trade Names



What Cannot Be Protected as a Trademark



Trademarks Don't Give Absolute Monopoly Over Words and Images



Registered ® vs. Unregistered ™ Trademarks



7 Benefits of Trademark Registration



When Should You Register Your Trademarks



What is the Trademark Registration Process



Trademark Tips & Tricks