How will you know if your brand is trademarkable?
Flip a coin?
Or would you rather see a professional opinion about the chances of your brand going through?
Yes, you can use free trademark search tools to check if someone had trademarked your brand.
But do you really know what to search for?
Or how to interpret search results?
Our specialists have done thousands of trademark searches and prepared thousands of opinions.
We analyze several factors to decide if your brand is worth pursuing. We check if the Trademarks Office might reject your trademark for formal reasons. We analyze all look-alike, sound-alike, and mean-alike trademarks and pending applications.
Our registrability opinion is included with each of our packages.
And if we find that your trademark is problematic, you can get all your money back. No questions asked.
Trademark registration is a complex multi-step process that can often be quite unpredictable.
But trademarking fees don't have to.
As a business owner, all you care about is the final result.
Why pay for each step separately?
Each of our packages covers everything from start to finish for straightforward applications.
From comprehensive search to mailing you the certificate in a custom frame.
From filing to registration.
From hope to reality.
Looking for a single flat fee to cover even the most complex scenarios?
Choose our ALL-INCLUSIVE and ULTIMATE packages-and forget about attorneys' hourly fees.
If we tell you we can register your trademark—and the Trademarks Office rejects it, you get a full refund.
You get back everything you paid us—to a penny.
No "we spent so much time working on your file" nonsense.
No credit card processing deductions.
No "my-dog-ate-my-homework" excuses.
It's a straight-out 100% money-back guarantee.
Our mission is to create 1,000 success stories of growth-minded entrepreneurs whose lives were transformed because they trademarked their brands with Trademark Factory®.
Whether it's about you being acquired by a 9-figure giant, seeing your early idea become a household name, or helping defend your startup's brand against a multinational corporation—we are in the trademarking business because we admire success. Your success.
Trademark Factory® was founded in 2013 by Andrei Mincov, whose career as an intellectual property lawyer began when his father, a famous Russian composer Mark Minkov, caught a radio station stealing his music. While still a student, Andrei filed a lawsuit against the station, had to take it all the way to one level below the Supreme Court of Russia—and won!
By now, Andrei and his team have helped thousands of entrepreneurs and companies protect their intellectual property. But since day one it has always been more than just a way to make a good living. It's always been personal.
When you choose Trademark Factory® to trademark your brands, you don't become a client.
You join a family.
It’s about both credibility in your own eyes and in the eyes of others.
Dozens of our clients have told us something magical happened when they received their framed trademark registration certificates from us. They said it was something tangible that validated in their mind that they owned a business, not a hobby.
When you trademark your brand, you send the message to your clients, your shareholders, your investors, your bankers, and your competitors that you’re serious about your business. Trademarking process takes a long time, and if you weren’t serious, you wouldn’t bother getting your brand trademarked.
It’s a fact. Many business owners, with their skills and knowledge, would be making more if they shut down their business and got a job.
But they persevere. They work long hours. They do whatever it takes.
Because they know they offer something of value to the world. They know that what they do, they way they do it, will help a lot of people.
They want to be remembered under the brand they came up with for all the good things they’ve done for all the people they’ve helped.
It’s all about legacy.
“To trademark my name is a personal matter; it is not a university issue, but to take measures to protect my name and the success it has brought, and in order to prevent people from using my name inappropriately in products.”
Jeff Bezos knows a thing or two about making competition irrelevant.
If you build a business that’s worth something, your brand will be one of your most valuable assets.
Trademarking it accomplishes two things.
It acts as insurance against unscrupulous competitors who might otherwise try to rip you off with impunity.
It also acts as a bank vault for storing something of value that can later be sold, franchised, or licensed to others.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. When you brand yourself properly, the competition becomes irrelevant.”
I've had such a great experience with Andrei, with Trademark Factory! That's the way to go. If you're in business, you should trademark your name. That's your brand, that's who you are. You don't want anybody to go around and use your name in their business. I had shopped around—and Trademark Factory's offer is a no-brainer.
Trademark Factory is the only company that offers their triple guarantee. You can look around but there's really no other choice. It's the best place to get a trademark because you're actually guaranteed that if you pay for it, you're going to get a trademark. Other companies get you to pay to TRY to get your trademark, and if they fail, then you just lose all your money. Nobody out there is going to offer anything close to what Andrei is offering.
Biggest thing for us when it comes to trademarks, we don't understand how to do it. I'm a drummer, I don't have any expertise in trademarking. So when you presented your services I saw that you've got it figured out, it's cost effective and you do it very efficiently. Not a lot was required on my part, which was great. You made it really simple, cost-effective and awesome for us.
We went with Trademark Factory for two reasons: for one flat fee they'd take care of things from start to finish, no matter what the back-and-forth is and how long it takes, and secondly, the pretty ballsy offer of giving us everything back as a refund if they don't absolutely nail it out of the park. Tangoo has evolved in unimaginable ways, and the one thing that didn't really change is the brand. And when I was on Dragons' Den, one of the Dragons said that that was the best name he's seen on the show. That's when I thought, we should really be trademarking it, because the brand is our biggest asset. It was a no-brainer for us.
I decided to go with Trademark Factory because paying a fixed amount and having the guarantee gave me the peace of mind. What I really liked about working with Trademark Factory was that it was super easy. Once I got good vibes from Andrei and his team that my brand is trademarkable and that I have a good chance of getting this approved, they prepared all my application documents, I just needed to review it. I basically didn't really need to do anything, just sit and wait.
BIG LEAP BOOTCAMP®
The guarantee was what helped take a leap. You are a new person in my life... When you're starting a new company, you're running around, you have a million things on your mind. So the guarantee is what tipped us over. My wife is a lawyer, and in the legal field nobody offers money-back guarantee. So today, I'm celebrating our trademark and that you've come through on your promises.
As a mentor to thousands of entrepreneurs, I recommend that it's very important to trademark your name in advance. If you're ever going to spend any effort, time, money in promoting your brand and growing your business, you have to protect your brand Day 1. I've worked with law firms and lawyers, and unfortunately almost all of those experiences are not very good. Working with Andrei and Trademark Factory®—because of their set fee and a money-back guarantee—gave me so much more confidence and made me so much more comfortable doing business with them. I recommend all entrepreneurs to trademark their brands through Trademark Factory. Go through their free trademark search just to see if the trademark is even trademarkable. I'm sure you'll find it's a great team to work with.
You work really hard bringing to the world your business, your marketing, and your brand. I can't emphasize enough how important it is for us as CEOs to protect all the work that we do. I've personally worked with Trademark Factory and they've done an excellent job in protecting some of our intellectual capital.
I would like to thank Andrei and Trademark Factory, because if it wasn't for them I wouldn't have my brand Otimo, at all. From the beginning, I didn't know anything at all about trademarks, and they made it really easy for me. Took us a while. They had to fight other brands to get us in, but here we are! Simple process, flat fee, and it was guaranteed!
I can't believe that a stupid little package with a framed trademark certificate just changed how I perceive how I want to do business. Before, it was just a name. But now I own it, and nobody can take it away. And there's something about it that just makes you try harder to make things happen.
ROCK YOUR LIFE®
I used Trademark Factory's All-Inclusive package to trademark SHACK SHINE in Canada and the U.S., and I'm very happy with my experience. I've never seen anybody offer legal services for a flat fee with a 100% money-back guarantees, and I got a chance to put Andrei's promises to the test. After USPTO issued an office action listing several objections to our application, Andrei and his team wrote a 10-page response that worked like a charm! I know how much effort and time went into preparing the argument, but here's the beauty of the all-inclusive package: they didn't charge me an extra penny to write the response. The brand is an extremely valuable asset of my business, and thanks to Trademark Factory, it is now fully protected!
A great trademark is appropriate, dynamic, distinctive, memorable and unique.
To trademark my name is a personal matter; it is not a university issue, but to take measures to protect my name and the success it has brought, and in order to prevent people from using my name inappropriately in products.
When we wanted to go out and do the 'Hottest Show On Earth' tour, Ringling Bros. came to us and said, 'You can't do that.' So, when I came up with this idea [for the name “End Of The Road”], I thought let's make sure we tie this up. I wanted to be sure that we own it and it's ours.
I spent hundreds of thousands of dollars in legal fees to secure my own name and globally recognized brand from Chinese individuals who seek to trade off my reputation. The company has been zealously protecting its valuable brand internationally for more than 20 years.
If it's not an iPhone, it's not an iPhone
Within every brand is a product, but not every product is a brand.
If I could, I would trademark the air you breathe. Every breath. Yes, I would.
Fortunately, Apple is one of the half a dozen best brands in the whole world. It is one of the greats of the greats. But even a great brand needs investment and caring.
Amazon.com Inc and Wal-Mart Stores Inc. are are confusing consumers into believing that Run-DMC endorsed their products and are trading on the goodwill associated with the name, in violation of federal trademark and New York unfair competition laws. I am seeking at least $50 million of damages from the retailers and other defendants over their alleged sale of glasses, hats, patches, T-shirts, wallets and other products that infringe the Run-DMC trademark registered in 2007.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. When you brand yourself properly, the competition becomes irrelevant.
Although I own the trademark to "FaceCash", I want to protect my ability to use the word "face" in future products. If Facebook gets the trademark for the word “Face,” that could spell trouble for FaceCash. I also want to make sure Facebook won't go after me. Given it's track record of vigorously defending its trademarks (which it is encouraged to do by the law or else risk losing them), that could become a very real possibility.
Every time we think about trademarking, we start with the brand name and the logo. Those are the things that companies want to protect first. But, especially in luxury, there are other things that consumers come to recognize as a symbol or a signature for the brand that need to be protected. The red sole is the signature of the shoe. It makes sense that I wanted to protect it in every jurisdiction in the world. You need to understand that for a consumer, the red sole means something. It signals luxury, it signals quality, it’s a status symbol. It signals sexiness in general.
I was once told I am being Arrogant as an Author just because I legally protect my books with copyrighting them and trademarking my titles and names. That's not being Arrogant. It's about being Smart. I went to law school And I'm married to a lawyer. It's ingrained in me to fight the sh*t out of protecting what is mine even if it is perceived as “arrogant”. I'd rather be arrogant than stupid.
I take action to protect our trademark and to protect this valuable asset that we’ve created and to stop people trying to profit off the backs of this company and this brand. And that’s what I do, and I believe I do it properly and fairly to the best of my ability.
The well-known Mercedes-Benz logo used in the wheel center caps, an encircled three-pointed star, and which have been in force in some cases for half a century has been used conspicuously for more than 50 years and it has spent billions of dollars in advertising, the result of which has made the Mercedes-Benz marks highly recognizable to U.S. consumers.
When in Rome, I must do as the Romans do. When in America, make Bikram copyright and trademark.
If I had to pick of all the things that I'm involved in, the most important is the Jordan brand, because it is my DNA. It is who I am.
Your brand is everything. You will always be able to make money if your brand is strong.
The brand is the single most important thing for your business.
John Lee Dumas
A brand worth creating is a brand worth protecting. If you truly believe in your vision, message and direction, you need to take the steps to protect your brand.
Fubu had 50 patents that cost me $700,000. I never made a dime off of them because people can alter them. But you can never use the word FUBU anywhere in the world. And a universal trademark cost me $50,000 but I started off [in U.S.] with just $2,500.
To legally protect my brand, I trademarked every one of my companies and their many subsidiaries, and my legal team actively pursues those who infringe upon my trademarks.
The real asset in any brand is in the logo. An effective logo does not simply say to the customer, "Here's a nice-looking shirt." There are a lot of nice-looking shirts. It says, "This is what you ought to be wearing." It is a signal of confidence and intent... When I see brands without a logo, I think the company is not smart. I think whoever is creating that brand is missing something.
The designer's role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative.
If I was on to the last dollar, I would spend it on marketing and making the brand strong.
If you put yourself in the shoes of the consumer, you are always going to buy the trusted brand—unless there is a big difference.
The alternating stripes have been "iconic codes" of the house for more than 50 years. Now, in an effort to distract from its own blatant infringements, Forever 21 is attempting to attack some of Gucci’s most famous and iconic trademarks. This will not deter Gucci from pursuing its own claims against Forever 21 as part of its ongoing commitment to the vigorous protection of its valuable intellectual property rights and distinctive brand identity.
Among a business' assets—its money, machinery, real estate, inventory and other tangible assets—its brand name may be its largest asset, though intangible. It has been estimated that the market value of the Coca-Cola company exceeds the value of its tangible assets by more than $100 billion and that $70 billion of that is due to the value of its brand. That is a very large incentive for them to maintain quality and safety, in order to maintain the financial value of that asset.
When you name the game—and I'll add, when you trademark the game—you own the game.
I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go to thermonuclear war on this.
Simon Cowell is very serious when it comes to protecting the intellectual property of his shows. He trailblazed in the TV talent show sector and has to protect his brand.
Control your brand, control your destiny... We are all our own brand...
The only thing on earth that's not commoditized is BRAND. Do you understand what this little fuckin' SWOOSH is? This fucking sneaker is a commodity. You and I can make this right now in China, but this fuckin' SWOOSH is worth a trillion! Everyone of you here is wearing clothes that is a commodity but you chose it for a reason! IT'S ONLY BRAND! You're all in the commodity business. What's not a commodity is your ability to make people know who you are.
Trademark counterfeiting hurts all New Yorkers. It deceives consumers, it costs the City billions of dollars in lost tax revenue and it puts the safety of our residents in jeopardy. Last night's seizure, and our efforts throughout the year, illustrates our dedication and commitment to putting an end to trademark counterfeiting.
I think [Iron Maiden is] a brilliant brand... I would urge you to think about turning all of your customers into fans... You can do great things with a brand... It doesn't matter if you don't want to buy the IRON MAIDEN t-shirt. The music is the most important thing. Everything else comes around that.
I am happy that the Supreme People's Court has recognized the right to protect my name through its ruling in the trademark cases. Chinese consumers deserve to know that Qiaodan Sports and its products have no connection to me. Nothing is more important than protecting your own name, and today's decision shows the importance of that principle.
Your continued exploitation of ‘Shop Talk’ infringes ‘Uninterrupted’s’ copyright, trademark rights and other valuable intellectual property rights in ‘The Shop’ and significantly damages ‘Uninterrupted’s’ commercial prospects for ‘The Shop’. I’ll “be damned” if I “let someone else use” a platform I made for athletes.
Trademarks are assets, so if you are in the creative industries, there is a benefit in registering your name. Quite often, you will be doing some sort of licensing arrangement with someone else. David Beckham, for example, has been doing adverts for Haig whisky, and there will be a licensing arrangement between him and the firm. A trademark is something tangible which you can can license to third parties with various terms and conditions.
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