Our Team
Andrei Mincov
Founder & CEO
Whether helping his father enforce his copyright or helping you secure your trademarks, Andrei's passion is driven by the fundamental belief that those who create something that hasn't existed before deserve to not have it stolen from them. Business owners deserve not to be ripped off by unscrupulous copycats, pretentious lawyers who only care about covering their asses, or fake-cheap online trademarking services that file your trademark applications for next-to-nothing then leave you out in the cold if something goes wrong.
For Andrei, Trademark Factory® is not just an exciting business opportunity. It's personal.
- I was 21 years old when I first got to be in a courtroom as a lawyer—virtually self-taught—representing my father, a famous Russian composer Mark Minkov, who caught a radio station stealing his music.
- My wife moved in to live with me after we’ve known each other for an hour and a half.
- I coded the first version of Trademark Factory website myself — and it worked!
- I was singing on stage with my father since I was 5 years old.
- I wrote 7 books on intellectual property, of which one is an international bestseller. I explain law so that a 9-year-old can understand.
- I told my wife that I’d propose to her after she gets pregnant with our first kid. We now have three amazing children: Masha, Patricia, and David.
- I used to record and mix music for my father. You could hear my recordings on CDs, in theaters, and on TV.
- I moved to Canada to start everything from scratch after being a successful lawyer in Russia, to seek a new challenge, to be in a place that respects intellectual property, freedom, and entrepreneurship.
- I write music and play the drums. In fact, I first visited the U.S. in 1989 because I wrote a song that was shown on national TV in Soviet Russia.
- I was an intellectual property lawyer in 2 countries for 20 years before I voluntarily gave up my lawyer license to offer guaranteed, all-inclusive flat-fee trademarking services to clients worldwide.
Amanda Cheply
Head of Legal Team
Amanda joined Trademark Factory® at the end of 2017.
Having previously worked in various industries, including fitness and woodworking, a career change was imminent after exploring a career in intellectual property law and realizing this was going to be her goal.
On her way to become a registered trademark agent, and under the mentorship and guidance of Andrei, she is an integral part of handling client files.
When she isn’t focused on client needs she is probably out hiking with her dog and his buddies or reading a book while enjoying some down time.
- Decayed architecture and urban exploration fascinate me. There are so many questions I have.
- Everyone has a phobia. I have a few. My #1 is Trypophobia (don't Google it! I warned you!)
- The best foods are caviar and lobster, and I would happily live off of those. And Nutella.
- Even though I didn’t know what to do with him at first, I wouldn’t trade my awkward, sometimes too big, mix breed dog, Leo, for anything.
- Reality TV is my guilty pleasure. Give me ‘Housewives’ any day!
- My pet peeves are lack of consideration for others, mouth breathers, and limp handshakes.
- I am fluently bilingual in English and French.
- Never do I go anywhere without my jug of water. Tap water scares me.
- Every bit the Cancer, I can be stubborn but tenacious and loyal, and I love the ocean.
- D is brown and A is red. I have Synesthesia, with my associations occurring in a few different combinations. This helps me remember things, which can be both good and bad!
Angelique de los Reyes
Director of Operations
Angelique joined Trademark Factory® as a virtual assistant in May of 2017. Immediately, "Angel" demonstrated heartfelt dedication to providing an exceptional customer experience. So in just a few months, we promoted her to Administrator. In 2019, Angel's organizational expertise and impeccable attention to detail earned her another promotion. She became our Director of Operations.
Angel names our culture of celebrating each other's successes as the main reason for her daily drive and long-term commitment to the Trademark Factory® family.
- I love traveling and appreciate both nature and city adventures. I enjoy exploring local and foreign art, culture and cuisine.
- I have won 2 local beauty pageant crowns.
- I enjoy scheduling, planning, and organizing everything, including my tasks, finances, and even my DIY travels.
- I value friendship and family and enjoy cooking pastries & dishes for them.
- I'm a sucker for amusement and water parks!
- I am a proud member of Singles for Christ, a community where we serve towards evangelization and working with the poor.
- I enjoy volunteering as a tutor for public school kids during weekends.
- I am an animal lover and support our local animal shelters.
- I am slowly embracing a more eco-friendly and sustainable lifestyle.
- I aspire to become a successful entrepreneur and have now invested on a small-scale transportation and real-estate business.
Mckoi Sevellejo
Paralegal
Before joining Trademark Factory® as a paralegal, Mckoi was a legal assistant with one of the Philippine government agencies. He left the office job and chose to advance his legal practice working from home to support his nocturnal lifestyle and help his wife take care of the kids.
Mckoi is excited to be the bridge between brand owners and senior members of our legal team to ensure everything gets done on time and that our clients stay informed about the status of their trademarks at all times.
- I grew up in very disturbed neighborhood that made me want to become a policeman or a lawyer.
- I joined the Alpha Phi Omega fraternity in the Phils. when I was in college. I am still an active member.
- My other half also joined the fraternity two years after me (not knowing she'll become my partner in life). I was part of the initiation team, so I got to I kick her ass once... Now that we're married, she's kicking mine!
- I'm not rich but I am a philanthropist. I have done various community services and projects for the poor and children for 18 years now.
- Facebook was created 2004, I got my first account in 2011. That didn't stop me from building the largest group membership for ΑΦΩ Phils.
- I have two wonderful kids, Ekai and Ekoi. Both of them were named after their mother's childhood alias "Eker".
- Not knowing how to code did not stop me from creating a website for APO just for fun.
- I love watching movies to entertain my stress.
- I love dogs but I don't own one.
- I aspire to be a lawyer one day when I'll have the chance (financially) to go back schooling and I dream of having my own food stalls inside the malls.
Marko Nikolic
Searcher
Marko joined Trademark Factory® team as a searcher in early 2017. He graduated with his LLB from the Faculty of Law in Belgrade. He completed his Masters degree in Civil law with his thesis, “A Child’s Best Interest and The Hague Convention on the Civil Aspects of International Child Abduction”. During the studies he was engaged in numerous part-time jobs, while also being involved with growing fruit and beekeeping. He also organized exhibitions for the preservation of traditions and ecology and participated in the international debate camps as a contester.
Marko has worked in a legal department of a wheat trading company and as intern in a lawyer’s office, while he worked for over 30 different employers from all over the world as a freelancer, which gave him a status of a top-rated Upwork community freelancer. In 2016, he was hired by the legal department of Serbian Ministry of Defense until he chose to leave the uniform behind and started working as a legal secretary for an elementary school.
- I am an author of the science paper, "The need for the introduction of ecological Ombudsman—example of Balkan Mountains", publicly defended at the Faculty of Law in Belgrade (Serbia) in 2012.
- I am spending every free moment of my time fishing, mountaineering and studying mushrooms.
- I am an author of one short novel and couple of short stories.
- I never gave up bees and cherry plantations, and I am constantly investing.
- After 11 years out of my home town, I am considering settling in with my family back there, being that it's the EU eastern border area.
- I ran my first vertical kilometer last year
- Motto that I value the most is, "Time has no price."
- I am a bit possessed with history, history books and mythology.
- I'm hoping my future will allow me to combine outdoor life close to nature and to develop my law career—all at the same time.
- I've edited 20 collections of legal articles, all published in Gulf countries.
Vitaly Polukhin
Director of Infrastructure
Vitaly Polukhin decided to become a programmer in the late 1990s, straight after secondary school. A physics and mathematics major, by that time Vitaly was already proficient in electrical engineering and had some experience writing computer code on old Soviet computers. He got his first job as a programmer while still attending high school. He has since worked for the government, telecom companies, and outsourcing companies. He has also worked as the head of Gazprom's IT department.
Vitaly joined Trademark Factory® as a full-time web developer in 2014 and became our Director of Infrastructure in 2019.
- I wrote my first program when I was 8.
- I assembled my first electrical circuit when I was 11.
- While still a secondary school student, I won a physico-mathematical competition organized by the Moscow Institute of Physics and Technology (a Russian version of MIT).
- I had an unforgettable 7-day trip to Kazakhstan when I traversed across the entire country by train with innumerable stops and change-overs.
- I made a 3-day trip Thailand for only $50 (including air and hotel)—and fell in love with the country.
- I go to the Altai Mountains several times a year. This is a very beautiful place.
- I still play Quake III and first Starcraft.
- I go to the gym. I'm proud of my personal record in bench press, 6x100kg.
- I helped create Harvard's River City Project, a unique multi-user virtual educational environment.
- I am learning Python and machine learning and can't wait to implement this knowledge in Trademark Factory® projects soon.
Bronson Picket
Senior Strategy Advisor
Bronson Picket joined Trademark Factory® as a Strategy Advisor in 2018.
Bronson has previously worked in entertainment, real estate, software development, and telecommunications. While his other professions have taken him all over the world, and he very much enjoys traveling, his favorite place to be is home with his family.
In joining Trademark Factory, Bronson not only loves the sense of family the company brings to the entire team, but to the clients whose dreams he is excited to help grow.
- I was asked to run for the U.S. Congress by the leader of the Rules Committee (I turned it down).
- I was a high fashion model in New York City and Milan, which jobs included runway shows for Armani and Ferre.
- I was lead singer of hard rock band, Pull in New York City, playing in venues which included The Continental Divide, The Mercury Lounge, and CBGBs.
- I originally planned on being a physics major until I discovered the joys of singing in a rock n’ roll band, which led to my becoming a theater major instead, despite having zero desire to become an actor.
- I became an actor:
—and this is the link to my IMdB page. - I am married to author and journalist, Lynn Snowden Picket.
- I was on the Oprah Winfrey Show with my wife
- I politely declined to come back to the Oprah Winfrey Show, despite repeated offers to return.
- I co-wrote several patents for databases and software.
- I have two amazing children and a pit bull.
Adam Ford
Strategy Advisor
Adam Ford is a Bachelor of Commerce graduate from Memorial University. He splits his time between Process Improvement at a major Canadian insurance company and as a Strategy Advisor at Trademark Factory®.
Adam is committed to personal development and getting the most out of life. He is a big believer in the Trademark Factory mission and loves helping small business owners protect their brand.
- I play guitar.
- I write and record music with my band, Strictly Naboo. Here’s our song about Keanu Reeves.
- I have a blue belt in Taekwondo.
- I have been a member of Toastmaster for 7 years—I used to be extremely shy, and this is one of the main things that helped me break out of my shell.
- From time to time, I do stand-up comedy.
- My favorite band is the Red Hot Chili Peppers, and I met their drummer briefly in Montreal.
- I usually travel about once a year to visit friends and see concerts—mainly in Canada or the United States, but I’ve also been to Japan and Thailand.
- I am very social—I love meeting new people and make an effort to stay in touch with close friends.
- I have two younger sisters, Sarah and Emma.
- I have approximately 5000 allergies.
Cody Ell
Strategy Advisor
Cody was born and raised in Hawaii, where he still lives today. He loves to travel and see more of the world but always knows his way home.
When he joined Trademark Factory® he found a way to help business owners that he never considered before and enjoys the opportunity to make sure they have a brand they can be proud of that nobody can take away.
- I earned the rank of Eagle Scout in 2013. It’s the highest rank a Boy Scout can achieve.
- Was certified as a hypnotist at the University of Toronto, St Michael’s College.
- I’ve been running a D&D campaign for over 3 years.
- I dance Swing, Blues, Fusion, and Zouk.
- After 6 months of dancing Zouk, I was asked to be part of the local performance team.
- I’m a certified Lifeguard and have been since I was 15.
- I’m the head coach of a local swim team.
- I’ve read entire 1,000+ page books in one day several times, you could say I get addicted to a good story.
- I used to work as a summer camp counselor in Hawaii and was one of the front men for songs, skits, and enthusiasm in general.
- Within two months I had to call an ambulance twice for people who got hurt in front of me. One was my neighbor who fell off his roof and landed face first, the other was a camper who went over a guard rail while biking and cut open his abdominal cavity. Thankfully, they were both okay.
Kristine Cabico
Indispensable Assistant
Kristine had worked as a Financial Analyst for the Philippine government for 6 years before she joined Trademark Factory as a General Virtual Assistant in March of 2018. She was on maternity leave when she applied to TMF but later on decided not to go back to the office and stick with Andrei and Trademark Factory® while taking care of her kids.
With Kristine's impeccable attention to details, she handles all sorts of projects—from bookkeeping to social media management and from client follow-up to research.
- I am a lady Civil Engineer.
- I graduated 2 degrees (Accountancy and Civil Engineering).
- I'm one of the boys. I do carpentry and plumbing.
- I run marathon twice a year and I won 2 gold medals (2012 & 2015) in the female category.
- Zumba is my stress reliever.
- I am one of the organizers of "Chairs for School Movement" - an org that provides arm chairs to schools in remote & mountainous areas.
- I am an active member of Alpha Phi Omega International Service Fraternity & Sorority. We do more than 20 community services annually.
- I design and make our furniture and closets at home on my own.
- I can't sleep without blanket even if it's too hot.
- Mountain climbing is my adventure. I have climbed 8 mountains and peaks already, and counting...
Yvonne Liboro
Content Writer
Yvonne has always loved theater, arts, and writing but never thought it (writing) would be her career until 2 years ago. She started out editing her friends’ scripts and website content until she began writing for different websites professionally in 2018.
She joined Trademark Factory® to create awesome content for everyone to enjoy.
- I was supposed to be a published author of a religious comic at age 14… but decided it wasn’t for me.
- As a kid, I dreamt of becoming a ballerina but ended up playing rugby much later (so much for balance and grace)
- I have an adorable black cat named Greg Mcnuggets
- I hate avocados, change my mind (but yes to guacamole)
- I love card and board games (Exploding Kittens, Cards Against Humanity, and Game of the Generals). No chess please.
- I’m part Spanish so I decided to learn a bit of the language in high school. Need more practice!
- I lost 40lbs without going on a diet. Ate a LOT of rice too. Had to change my lifestyle because the doctors told me to.
- I recently fell in love with trail running and have climbed 3 mountains so far (survived all the leeches yay).
- I am plant-based and I love how creative I can get with my food (and yes, I still eat burgers and lasagna)
- I’m great at hosting events/public speaking. Started doing it when I was 9 years old.
Andres Garcia Romero
Data Guy
Andres is our data guy. He focuses on marketing helping Trademark Factory® reach our customers in the most efficient way. Thanks to his background working for an Inc. 500 company, Andres has the ability to gather and organize data in a way that people can understand.
He enjoys the entrepreneurial spirit and the team work of Trademark Factory®.
- I went to Culinary School after high school and worked on one of the most famous hotels for a year.
- I love music, especially rock and blues .
- I worked for am Inc. 500 company for years, but quit because of the bureaucracy and lack of innovation.
- My girlfriend is a sexy Colombia señorita.
- I’m Colombian born and raised, but strangers doubt that.
- I play the electric guitar. I call my guitar Tabata.
- I love to travel. My favorite place in the world is Cartagena de Indias: great weather, beaches, and food.
- I love fútbol and basketball.
- I really like animals. I own a dog and a cat.
- My favorite movie is Shawshank Redemption.
