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Home / Services / Trademark Filing & Registration
From filing to registration • Attorney-led filing • 99.3% success rate

From filing to registration, we’ve got you covered.

Your trademark filing is the first public declaration of your brand’s value. After your mark passes a registrability assessment, the next step is to draft and file your application. This stage requires precision — mistakes here can cost you time, money, or even the brand you’re building.

Guidance at every stage You’ll always know what’s next
Filed by a licensed pro Attorney of record / agent
Built to reduce surprises Clean data + USPTO-ready drafting
Speak to an advisor

Disclaimer: This page is for informational purposes only and is not legal advice.

Secure your brand

Start your application with an attorney-led strategy designed to maximize your chances of registration.

99.3% success rate on filed applications. We handle the complexity so you can focus on building your business.
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Two simple ways to start

If you want to ensure your first-choice brand is registrable before committing, start with a single search. If you’re ready to move forward with filing, choose the trademark registration package.

Single Search First

USD $199

Best for ensuring your first-choice brand is registrable before committing to filing

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  • ✓ ONE Trademarkability Checkup: We’ll check your first-choice brand for absolute grounds and conflicting trademarks that could block registration
  • ✓ Freedom to proceed or walk away – no commitment to file
  • ✓ Option to upgrade to Trademark Registration Package (excludes unlimited checkup) for only $796 + Govt. Fees*

Trademark Registration Package

USD $995 + Govt. Fees*

Ideal for those committed to trademarking, including exploring alternative brands if needed

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  • ✓ UNLIMITED Trademarkability Checkup: If your first-choice brand has issues, we’ll keep checking for alternatives until you find a registrable one
  • ✓ Your application filed with an experienced licensed trademark attorney of record or trademark agent
  • ✓ Full guidance and updates at every stage of your registration process
  • ✓ Reporting all Office Actions (responses not included, see below)
  • ✓ Filing evidence of use, if needed
  • ✓ Framed trademark registration certificate to celebrate your achievement
*Government fees vary by jurisdiction and are not included in package pricing

What’s included

The goal is simple: file correctly, keep you informed, and help you reach registration without drama.

Included in your filing stage

  • Unlimited trademarkability checkup (package): we’ll keep checking alternatives until you find a registrable one.
  • Application filed by a licensed trademark attorney of record (US) or trademark agent (Canada).
  • Full guidance and updates at every stage of your registration process.
  • Reporting all Office Actions (responses are not included; we’ll explain options if they happen).
  • Filing evidence of use, if needed.
  • Framed trademark registration certificate to celebrate the win.

Government fees vary by jurisdiction and are not included in package pricing.

Why “clean filing” matters

Filing is not just paperwork. It’s where class choice, wording, ownership, and evidence strategy must be aligned. A clean filing reduces avoidable objections and speeds up the path to registration.

99.3% success rate Approval-focused process
5080+ trademarks Filed & secured
13+ years In business
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You are in good company

“The brand is often the most valuable asset of the business… If you value your brand, your time, and your money, check out Trademark Factory.”

— Kevin O’Leary, “Mr. Wonderful”

“Not a lot was required on my part. You made it really simple, cost-effective and awesome for us.”

— Jared Falk, CEO at Drumeo®

“Fixed price and certainty mattered. We wanted a predictable process without surprise legal bills.”

— Brand team, consumer product

Our proven process

A predictable system that takes you from strategy → filing → examination → registration, with clear ownership of every step.

1

Initial consultation & strategy

We clarify what you’re protecting (name, logo, slogan), what matters commercially, and what the best protection scope looks like.

2

Selecting the right classes

Picking the right goods/services categories is crucial. We guide class selection so you’re protected where it counts.

3

Registrability assessment

We assess overlap with existing marks that could block or weaken your application and recommend the cleanest path forward.

4

Application prep & USPTO filing

We draft USPTO-ready descriptions, confirm ownership details, and file through an attorney/agent of record.

5

Office Actions & opposition

If the examiner raises issues, we explain what it means and what your response options are (and the tradeoffs of each).

6

Registration & protection

We help you stay compliant with evidence and maintenance filings so your trademark remains enforceable.

Speak to an advisor

Tell us what you’re trademarking and we’ll help you choose the best timing and class strategy.

  • Best if you have multiple names, products, or international plans
  • We’ll help you choose name vs logo, timing, and class strategy
  • You’ll leave with a clear next step, even if you don’t file today
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No spam, no endless follow-ups. Just clarity.

What you need to know about filing your trademark application

Filing correctly means getting ownership, basis, class selection, and USPTO-ready wording right from day one. Fixing mistakes after filing is harder, slower, and sometimes impossible.

Key filing details (the ones that cause problems)

Owner (who actually controls the mark)

  • The owner can be an individual or a business entity. The key: the owner must control the quality of goods/services sold under the mark.
  • Wrong ownership can invalidate the registration later.

Goods/services description (USPTO-ready wording)

  • Your description defines the scope of your protection.
  • It must be specific, accurate, and not written like marketing copy.

Filing basis: use vs intent-to-use

  • Use in commerce: you’re already selling and can prove it.
  • Intent to use: you plan to launch; you’ll submit evidence later.

Name vs logo

  • Word marks are often broader; logos help protect distinctive design elements.

What happens after filing

  1. USPTO examination: an examiner reviews your application for conflicts and legal issues.
  2. Office Actions (if any): you must respond by a deadline; we’ll explain options clearly.
  3. Publication: third parties may oppose if they believe they’re harmed.
  4. Registration: for intent-to-use, you’ll submit proof of use to finalize registration.

Timelines vary; your specific facts matter.

Case studies

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A leading organization that connects and promotes female entrepreneurs

Challenge

eWomenNetwork® faced brand infringement, trademark violations, and counterfeiting, threatening its growth and brand integrity. They needed to protect their unique identity and values

Solution

To address these challenges, eWomenNetwork® partnered with Trademark Factory to implement a comprehensive brand protection strategy. The proactive measures led to a significant reduction in brand infringement, enhanced brand integrity, increased member trust, and successful legal precedents that deterred future violations

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Martial arts and apparel barnd

Challenge

A Canadian client launching a martial arts brand hit a major roadblock when Nike's "weapon" trademark threatened their project, risking costly disputes and delays.

Solution

Leveraging our global network of trusted legal professionals, we facilitated a negotiation between the client and Nike. Through effective communication and legal expertise, an agreement was reached that allowed both parties to use the term "weapon" within their respective industries without conflict.

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A leading organization that connects and promotes female entrepreneurs

Challenge

Registering brand names and brand images with the USPTO and CIPO.

Solution

The trademark faced challenges at the Canadian office, leading to a lengthy and demanding process with numerous Office Actions. Eventually, an agreement for coexistence with another trademark was successfully negotiated after 7 years. Throughout this entireperiod, the client did not pay any additional costs.

Turn your trademark into a business asset

Start today or schedule a quick consultation. We’ll answer the questions that matter most: “Can I register this?”, “How risky is it?”, and “What’s the smartest first step?”

Get started now
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Government fees vary by jurisdiction and are not included in package pricing.

FAQ: Trademark filing & registration

These are the questions people actually ask Google (and AI assistants) before filing a trademark.

How do I file a trademark with the USPTO?
Most filings include: (1) a clearance step (search), (2) choosing the right class(es), (3) writing USPTO-ready goods/services descriptions, (4) picking a filing basis (use in commerce or intent to use), (5) submitting the application, and (6) responding if the USPTO issues an Office Action.
How long does trademark registration take in the United States?
It varies. Many applications take several months, and the timeline depends on USPTO workload and whether you receive an Office Action or opposition. A clean application helps avoid unnecessary delays.
What is a trademark search and do I need it before filing?
A search checks for existing marks that could block or weaken your filing. It’s strongly recommended because it helps you understand risk before paying filing fees—and before you build a brand around a name that’s hard to protect.
What is an Office Action?
An Office Action is a letter from a USPTO examiner asking for changes or raising legal issues (common examples: likelihood of confusion, descriptiveness, or problems with the goods/services wording). You must respond by the stated deadline.
Should I trademark the name or the logo first?
Often the brand name (word mark) is broader protection because it covers the word regardless of font or design. Logos are useful too—especially if the design is distinctive. Many brands eventually register both, in the right order.
Can I file a trademark before launching (intent-to-use)?
Yes, often through an “intent to use” filing basis. You reserve rights while preparing to launch and later submit proof of use to complete registration.
How much does it cost to register a trademark?
Total cost usually includes professional fees plus USPTO government filing fees (often per class). Complexity matters too: number of classes, conflicts found in search, and whether an Office Action occurs.
Can I trademark an AI-generated name or logo?
You can often trademark a brand name regardless of how it was brainstormed, as long as it’s used in commerce and meets trademark rules. For logos, make sure you have clear rights to use the design and that it functions as a source identifier (not just decoration).
What does “likelihood of confusion” mean?
It’s a common USPTO refusal reason: if your mark is too similar to an existing mark for related goods/services, the examiner may refuse registration. Similarity is about overall impression—not just exact spelling.
What are trademark classes and how do I choose the right ones?
Classes group goods/services. The class(es) you choose define what your registration protects. Choosing too few may leave gaps; choosing too many can increase fees and risk. The best choice depends on what you sell now and where you’re headed.