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Tarte vs. Basma: The "Big Stick Energy" Controversy and What It Teaches Us About Trademarks In the beauty industry, branding is everything. A catchy slogan or a unique product name can define a brand's identity and make a campaign go viral. However, as the recent controversy between Tarte...

Navigating the world of intellectual property can be complex, especially when it comes to trademark infringement. Whether you’re a small business owner or a seasoned entrepreneur, understanding the financial implications of a trademark lawsuit is crucial. Effective trademark...

Did you know that nearly 20% of trademark disputes arise from businesses choosing the wrong trademark class? When a company fails to categorize its products correctly, it risks losing its brand protection. That’s why selecting the right trademark classes is critical when...

How To Check Trademark Availability Starting a brand for your business or product involves several key steps, one of the most important being the trademark availability check. Before registering your trademark, you must ensure it is not already in use and does not conflict with...

Prime Hydration, the drink brand launched by Logan Paul and KSI, is embroiled in significant legal troubles. The company faces scrutiny for unauthorized use of Olympic names and is dealing with safety complaints. These issues have led to several lawsuits and investigations by regulatory...

In a surprising announcement last June, Apple introduced "APPLE INTELLIGENCE," an AI tool that promises to revolutionize user experience. However, the real story lies not in the tool but in Apple's strategic trademark filing. Apple Intelligence Unbeknownst to many, Apple has...

Unregistered trademarks still have protection under both federal and state laws. The United States Code, Section 1125(a), allows legal action for false advertising and false designation of origin, offering federal safeguarding for unregistered marks. At the state level, common law or statutes...

We understand that the world of trademarks is complex, and some aspects of trademark registration are confusing. Here is our latest post on trademark serial numbers versus registration numbers that might help you answer the question of what is USPTO registration number and how they differ from...

Why should I hire a trademark attorney? Thinking of registering your brand with the United States Trademark and Patent Office? Consider getting a trademark attorney and certified specialist to help you in this endeavor! Navigating the world of trademarks is not only complicated and confusing, but...