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NARRATOR: Marilyn designed a shoe that's going to revolutionize the fashion industry. MARILYN: Yeah, I came up with this idea that if you place this rubber lizard along the insole, shoes become extremely comfortable, and no matter how hot it is, your feet don't sweat. MARILYN: I bet there's gotta...

NARRATOR: Mike is an app developer. He just created a cool app for iPhone. He decided to trademark its name. MIKE: Doesn't seem too complicated, you just file an application, and it gets registered, right? TRADEMARK FACTORY: Some people think that trademark registration is super simple. This is not so....

It's important to trademark your restaurant's name because it protects your brand from others using the same name or logo. This means customers won't get confused, and you can keep your reputation intact. Trademarking also gives you legal rights to stop others from using your name without permission. It helps...

10 Things to Know Before You Apply for a Trademark#1 It's going to take a long time. #2 Trademarks are registered on a per-country basis. #3 You must start with a proper trademark search. #4 Trademarks only cover the goods and services listed in your application. #5 Be prepared...

Are Dead Trademarks a Problem?Many people often ask me, “Are dead trademarks a problem?” And the answer to this question is most likely no. Nine out of ten times, dead trademarks present no issue whatsoever for people or brands registering for new trademarks. What Is a Dead Trademark?A...

What to Know About Famous TrademarksFirst of all, the list of these trademarks is quite short. You have to be really big and really well-known to be recognized as a famous trademark. Think Apple, or Microsoft–all those huge names that we're thinking of–that's them. Just because you think...

How much does it cost to maintain a trademark?: Andrei’s AnswerThe answer to that is no: most countries will not require any additional yearly maintenance fees for maintaining a trademark. How much does it cost to maintain a trademark? Usually nothing, in most countries. What does it cost to...

Trademarking: How’s it Done?In a perfect world, you have an unlimited budget and every single one of your branding assets is trademarkable. If that's the case, the answer is clear and simple: you want to trademark all your branding assets separately and if you happen to use them...

What Is Infringement?When you use someone else’s trademark without their permission to sell or advertise their products (or similar products or services) by creating the impression you are that party or have authorization from them to use their brand, all indicate trademark infringement. If all you do is...