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If you're building a brand in Canada, securing your trademark should be one of your first steps. A registered trademark gives you exclusive rights to your name, logo, or slogan across Canada—and helps prevent others from using something confusingly similar. At Trademark Factory®, we simplify the trademark process with...

If you're expanding your business internationally, securing your brand in Europe is crucial. A European Union trademark registration offers comprehensive protection across multiple countries through a single application, making it a smart and cost-effective strategy for many businesses. Why Register a Trademark in the European Union?The EU represents a...

Whether you're a solo musician, DJ, or part of a group, registering your band name is essential to protecting your identity and brand in the music industry. Your name is more than just a label—it’s your trademark. Securing exclusive rights to it can protect you from legal disputes,...

In the health, beauty, and cosmetics industry, branding is everything. Your brand is not just your logo or product name—it’s your reputation, your customer loyalty, and your competitive edge. Whether you're launching a clean skincare line, a bold new lipstick shade, or expanding your successful wellness brand online,...

When launching a fashion brand, most entrepreneurs focus on naming the brand or designing a logo. But did you know that your clothing designs themselves can also function as trademarks? If you're wondering if you can trademark a clothing design, the answer is yes—through a type of trademark protection...

Introduction: Why Trademarking Your Clothing Brand MattersIf you're launching a clothing line, one of the most important legal steps you can take is securing a trademark for your brand name, logo, and slogan. Your brand identity is the foundation of your clothing business. It’s what makes your apparel recognizable,...

NARRATOR: Marilyn designed a shoe that's going to revolutionize the fashion industry. MARILYN: Yeah, I came up with this idea that if you place this rubber lizard along the insole, shoes become extremely comfortable, and no matter how hot it is, your feet don't sweat. MARILYN: I bet there's gotta...

NARRATOR: Mike is an app developer. He just created a cool app for iPhone. He decided to trademark its name. MIKE: Doesn't seem too complicated, you just file an application, and it gets registered, right? TRADEMARK FACTORY: Some people think that trademark registration is super simple. This is not so....

It's important to trademark your restaurant's name because it protects your brand from others using the same name or logo. This means customers won't get confused, and you can keep your reputation intact. Trademarking also gives you legal rights to stop others from using your name without permission. It helps...