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How Are Official Marks Different?The main difference between Official Marks and other trademarks is that they do not represent any particular goods or services; They cover everything. For example, if a university registers an official mark for that name, they can prevent anyone from using it as their trademark....

What Happens?Some party files a statement of opposition petitioning the trademark office not to register your mark because of any number of reasons. Usually, they believe your registration will hurt their rights or legitimate interests. It is your responsibility to respond and prove that your reasons for registration outweigh...

What Is An Ornamental Use Trademark?The U.S. Trademarks Office doesn't like it. It’s a trademark that can’t be registered because it’s used as an ornament or design. Ornamental Trademarks DefinitionOrnamental trademarks are what the Trademarks Office says are unregistrable because they don't perform the function...

There are multiple things that can happen after you file your trademark application and multiple reasons that the Trademarks Office may write back to you with some objections about what they don't like about your trademark application. Many of these objections can easily be dealt with and fixed and tweaked...

The Perfect ProblemMistake number one is agonizing in your search for that perfect brand. While a good brand is essential, even a fantastic brand will not create your business. It's up to you to develop that product or service millions of consumers want to buy. Obscurity is the biggest challenge...

Questions for Confusingly Similar Trademark ProductWhat they do is they think of a fictional character, they call it a "consumer in a hurry" who may have heard about the first brand, have seen it, or have some memory of it. It's what's called an imperfect recollection of that first brand....

What Does Date of First Use Mean?I have already done a video answering “what does using a trademark mean?” You should watch that video because that will provide some context for the general process. But when you file an application, in some countries, you are required to state the...

What Goes Into a Trademark Application?A frequent question people ask is, “What goes into a trademark application?”  What are the factors that need to be considered when applying for a trademark? There is obviously more to it than just the trademark itself, or a trademark application form or else...

What A Missed Dealing Can Mean for Trademarking Your BrandLet's say you've got the letter from the Trademarks Office and they tell you to do something or they tell you why they don't think your trademark is registrable or anything. So what happens if you would miss that deadline when...